The software company turned around Bitcoin treasury company The way has been buying BTC for more than five years, pioneering the practice of growing trading companies that are adding cryptocurrencies to their scales.
What started as a strategy “maximizing long-term shareholder value” has evolved into a business-changing proposition that has also been fueled by the massive integration of financial and crypto markets.
Along the way, Strategy collected 761,068 BTC, or about 3.6% of the total of 21 million Bitcoins in the stash worth about $54 billion on the day Bitcoin price above $70,000.
Despite the rising price of Bitcoin, Strategy co-founder and Executive Chairman Michael Saylor is committed “Buying the top forever,” pulling the company’s entry price to about $75,700 per Bitcoin—more than seven times the average price of the company’s first Bitcoin purchase.
Below, we take a look back at the Strategy’s seven biggest Bitcoin purchases to date and their impact on Bitcoin’s price, which have been noted since Saylor’s announcement via social media.
#1) 55,500 BTC – November 25, 2024
Average price: $97,862
Total revenue: $5.4 billion
Michael Saylor announced the largest purchase of Bitcoin for the Strategy, with both BTC and USD denominations, on November 25 in 2024. The purchase of 55,500 Bitcoin exceeded its most recent acquisition by more than $800 million.
In the hours after Saylor’s announcement, Bitcoin fell by nearly $4,000 to below $94,000, a 4% drop from the average price suggested by Strategy.
2) 51,780 BTC – Nov. 18, 2024
Average price: $88,627
Total revenue: $4.6 billion
The second major Buying Bitcoin in History Strategy it came a week before its best-ever sale. Although Bitcoin briefly fell in the hour following the announcement, a recovery took place, and it hit a daily high of $92,653, just 2% shy of its all-time high, according to CoinGecko data.
The next day, Bitcoin hit a the highest price ever above $94,000. Strategic Purchasing brought his stock to 331,200 BTC.
3) 29,646 BTC – Dec. 21, 2020
Average price: $21,925
Total cost: $650 million
The Strategy’s third major Bitcoin purchase took place in December 2020 when Bitcoin prices were rising and bull market sentiment was high. The company revealed that it bought 29,645 BTC in its fourth Bitcoin purchase.
Despite the purchase being the main Strategy at the time, the Bitcoin price had no change in the 24 hours around the announcement. Data from CoinGecko shows Bitcoin’s opening price of $23,518 on December 21, closing a day later at $23,795 at a profit of $23,795.
4) 27,200 BTC – Nov. 11, 2024
Average price: $74,463
Total revenue: $2.03 billion
Less than a week after Donald Trump won his second term, Strategy announced purchase of 27,200 Bitcoin. That stash was purchased during the period from October 31 to November 10, when Bitcoin rose in value from $72,000 to $80,000.
However, following Saylor’s announcement on the morning of November 11, Bitcoin moved strongly higher, closing the day at $88,637 – a move of more than 10% – after setting another high after the election.
5) 22,337 BTC – March 16, 2026
Average price: $70,194
Total revenue: $1.57 billion
A method created his biggest purchase of 2026 at the end of the first quarter, I held 22,337 BTC worth $1.57 billion during the purchase.
The purchase is the best of its fifth purchase in recent years for Bitcoin all-time, and this large purchase is fueled by continued sales of the preferred asset – Stretch (STRC) – which pays a dividend to owners and is periodically paid when it trades above $100. In such cases, the company takes the released amount and buys more Bitcoin.
Although the company’s large purchase has been met with a drop in price immediately after the purchase, BTC has risen from the purchase price of $70,194, breaking $75,000 on the same day the purchase was announced. In the following days, however, the price dropped, slightly back below $70,000.
6) 22,305 BTC – January 20, 2026
Average price: $95,284
Total revenue: $2.1 billion
The trend went nine months without a Bitcoin purchase of $2 billion or more Holding 22,305 BTC for $2.1 billion in January 2026.
That purchase was good enough for the sixth-highest all-time high for Bitcoin, despite falling as recently as December 9, 2024 to earn 21,550 BTC about $99,000 per currency compared to the total USD.
Announced on January 20, the company’s most recent purchase came with an average price of $95,284—but amid rising stock prices and President Donald Trump’s push to buy Greenland, the top crypto asset was sold in the following days.
At the time of the announcement, it had already fallen to about $90,000, and at one point the next day it was trading at $87,650 according to data from CoinGecko—more than 8% below the indicator of the acquisition Strategy.
7) 22,048 Bitcoin – March 31, 2025
Average price: $89,969
Total revenue: $1.92 billion
Strategy bought nearly $2 billion in Bitcoin in February 2025 before following it a month later with its sixth purchase (as it was in BTC) on March 31.
The company added 22,048 BTC about $1.92 billion amid market uncertainty sparked by President Donald Trump’s trade war. The purchases dented the company’s fortunes by more than 528,000 Bitcoin at the time, but sent MSTR’s share price down nearly 3% when markets opened before rebounding.
But Bitcoin would have finished the first quarter on a downward trend, closing on March 31 at $82,514, more than $7,000 below Saylor’s estimated price.
The purchase marked a three-week streak of Bitcoin purchases by the company, which was snapped the following week. However, when the purchase resumes two weeks later, the Strategy will continue to reveal the purchase of Bitcoin every week for more than 3 months.
Editor’s note: This article was first published on November 19, 2024, and was last updated on March 21, 2026.
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