JP Richardson, founder and CEO of the Exodus Movement (NYSE American: EXOD), opened the session for Exodus Summit today in Omaha, Nebraska, with an announcement about where he thinks the company’s customers are already.
Exodus is becoming an official partner of the UFC, Richardson said, with an agreement that will be in place on June 1.
This setup is compatible with the UFC stage his fight event “Freedom 250” on the White House grounds to mark the 250th anniversary of the United States, making it the first UFC event to be held for that reason. Marking will appear inside the octagon, in the broadcast area, and through the starting line-up on the spot.
“When the fans come through the gates, you’ll see Exodus all over the White House,” Richardson said.
Richardson structured the partnership in two areas: brand visibility and credibility. In the financial sector, trust is not a marketing strategy but rather a solid product.
Consumers don’t try unknown brands when their money is at stake, and Richardson argued that the UFC’s reach, 700 million fans in 165 countries, provides a repeatable, visible image that accelerates the development of trust in few media outlets.
The agreement is for many years. Richardson described a demographic that wants to know more, is young and digital – which already resonates with what Exodus has been building for a decade.
A deep dive into Exodus Pay
Later in the day, Ain Sonayen, Chief Product Officer, gave what was like a breath-taking announcement to the wallet crowd, as reported by Exodus.
Sonayen’s argument was correct: the bag is the starting point, not the destination. Exodus started as a wallet because this was the first entry point for people to get into Bitcoin and crypto in 2014. That time, he said clearly, is over.
The company is also positioning itself as a currency platform – what Sonayen called a “currency OS,” or currency operating system – built around three main activities: stablecoins for everyday use, crypto ownership, and adding value to professional users.
Exodus Pay that is the first part of the tower. It ships now, is available in all 50 countries, with a nationwide expansion planned for later in 2026. Users can use the app via Apple Pay, bank transfer, or existing cryptocurrencies.
Fees apply wherever Visa is accepted. Sending to friends is free and at the same time, only a phone number is required – plus for recipients who have not yet installed Exodus, they receive the money after signing up.
The distinction between the right to self-preservation is more important here than it seems. Competing payment services have fees to use on their own websites. If the company closes the account, the money stops. Exodus Pay stores private keys on the user’s device; the company does not keep the money.
In the post-GENIUS Act environmental controlsthis design has the consistency and weight of competition. The stablecoin market surpassed $300 billion in use earlier this year, and Exodus Pay said it is among the first retail products to be launched within the system.
Sonayen also explained how money works. Payments businesses do not win on volume alone; he excels at measurements.
Exodus Pay is designed to keep money within the ecosystem – users add money, get rewards for anything including Bitcoin, spend with their card, and earn back. These currencies include stablecoin scales, card exchanges, foreign exchanges, ramps, and time-based expansions.
CFO James Gernetzke, mentioned in the press release of the company, called Exodus Pay “repetitive, progressive, and all ours” following the history of Q4 – language that shows that the company sees this establishment as the beginning of a very different business, not a release.
