In short
- OpenAI says it will close the Sora AI video production software and API.
- Sora evolved from a text-to-video tool built into ChatGPT into a video chat platform.
- The suspension also appears likely to cost Disney $1 billion in revenue tied to major franchises.
OpenAI will shut down Sora, its AI video production platform that allows users to create short videos from audio, as it begins “global research to improve robotics,” the company said. Decrypt the second.
The decision to end its independent video production appears to undermine a planned deal with Disney linked to the program.
“As we continue to focus on our path to AGI and the computations needed to deliver AI capabilities, we are making the difficult decision to stop supporting Sora as a consumer software and API offering,” the company added.
No changes will be made to the AI Image Generator within ChatGPT, OpenAI has confirmed.
OpenAI said it will share more information soon, including when it will shut down the app and its API and details on how users can save their work.
The fallout from the OpenAI announcement has been swift.
The proposed $1 billion investment from Disney connected to Sora is not moving forward after OpenAI announced that it will close the program, according to a. report in Deadline.
OpenAI first to inform Sora in February 2024 as a voice-to-video version that can convert text into short text.
Later the company expanded the technology and Truth 2the ultimate version released alongside the exclusive Sora mobile app.
“When we released Sora, our goal was to train AI to understand and simulate the world of motion,” the company said. “We will continue to prioritize long-term international research, especially in the areas of robotics and helping people solve problems that require real interaction.
Although OpenAI’s foray into video production was highly anticipated, it turned out to be an unsustainable investment for the company, reportedly costing approx. $15 million per day.
The Sora iOS app introduced a video platform where users can create and share AI-generated videos.
It also included “cameos,” a feature that allows users to insert themselves into AI-generated images after recording a short video to record their appearance and voice.
Sora looked quickly as it became available.
Legal experts he warned the plan could rebrand recognizable brands and franchises, raising technical concerns.
Researchers also warned that Sora could be used to spread fakenoting that the machine produced a series of eye-popping stories showing unprecedented events, including OpenAI CEO Sam Altman wearing a cat suit.
Critics have also argued that facilities such as Sora, designed to produce and distribute low-cost raw materials, also known as The decline of AIit can flood the internet.
In December, OpenAI and Disney he announced three years agreement which would have allowed the company to license nearly 250 Disney characters from franchises including Frozen, Star Wars, and Marvel for use in AI-powered movies.
“This partnership shows how AI companies and innovation leaders can work together effectively to foster innovation that benefits people, respects the value of information, and helps make services accessible to a wider audience,” Altman said in a statement at the time.
Disney said it respects OpenAI’s decision to leave the video production business and will continue to explore other ways to work with artificial intelligence.
“We appreciate the collaboration between our teams and the lessons learned from it, and we will continue to engage with AI platforms to find new ways to connect with fans where they are while embracing new technologies that respect IP and creative rights,” said a Disney spokesperson.
Editor’s note: Adds comments from OpenAI
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