Bitcoin (BTC) is trading at about $63,396 on July 13, 2026. It is still about 50% below the all-time high of $126,198. While short-term action remains difficult, Eric Trump says institutionalization is stronger than ever. He believes Bitcoin still has a long way to go.
Eric Trump Sticks to $1 Million Call for Bitcoin
Speaking recently interviewEric Trump said that Bitcoin is entering a new phase of establishment. This is as traditional financial institutions continue to embrace crypto.
“The floodgates are opening,” Trump said, pointing to major companies such as Charles Schwab, Fidelity, and JPMorgan Chase expanding Bitcoin services. He shared that when he logged into his Fidelity account, he was inspired to create a digital wallet. Therefore, it is now easier than ever for customers to buy Bitcoin.
According to Trump, the biggest change is accessibility. Investors no longer need to rely on complicated wallets or restrictions. Now Bitcoin is available through ETFs and major financial institutions.
“We’re on the one-yard line for cryptocurrency, and we’ve got a whole lot more to do,” he said.
Trump doubled down on his long-term prediction, saying, “I think it’s going to be a million dollars.” He also said that strong crypto laws in the US only boosted his confidence.
Perhaps his boldest statement came when discussing the interests of the unions. “I talk to the biggest companies, the biggest families in the world, and every single one of them is running to buy Bitcoin,” Trump said.
American Bitcoin Stock Struggles Even With Big BTC Investors
Interestingly, Trump’s comments come even as American Bitcoin, the mining company he founded, continues to face challenges in the market.
According to Bloombergthe company’s shares have fallen more than 95% from their peak, costing more than $600 million in Eric Trump’s stock price, about 6% in the last 10 months. The company recently issued a 1-for-15 reverse stock split to maintain its Nasdaq listing. However, it dropped significantly last week.
Despite the weakness of the stock, American Bitcoin continues to make its own Bitcoin Treasury. The company bought 500 BTC this week, taking its total holdings to 8,000 BTC. However, its results for the first quarter show an operating loss of $118.2 million, including $117.2 million of Bitcoin losses.
US Strategic Bitcoin Reserve Boosts Long-Term Confidence
Supporting the bullish history, the The US government they now hold around 328,372 BTC, worth about $20-$25 billion. These assets are mainly obtained through the confiscation of criminal assets. The reserves are managed as part of the Strategic Bitcoin Reserve (SBR), which was established under a White House Executive Order.
Although Bitcoin is still living under its history, the increase of cooperatives, regulation, and the continued accumulation of private funds and governments are maintaining long-term expectations.
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