Another day, another Bitcoin economy.
But this time, I’m twisting it: Earlier this week, an economist and Bitcoin legend. Lyn Alden announced Orange Juice – an investment company that aims to buy, develop and acquire businesses on the scale of Bitcoin.
The idea is that Orange Juice will buy small and medium-sized businesses at low prices, improve their operations, and keep them indefinitely instead of selling them.
A portion of the business profits will be converted into Bitcoin, which acts as the company’s capital.
“Bitcoin companies exist, but their financial services are small or non-existent,” Alden said. he wrote in a blog post.
He added: “Orange Juice will instead focus on building a strong and diversified financial base, with a portion of the revenue generated from its businesses being deposited into the Bitcoin database.”
Ego Death Capital partners Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt founded the company together with Adrian Steckel and Ruben Zweiban, when Mexican billionaire Ricardo Salinas participated as an Anchor Investor, on Wednesday to announce read it.
Salinas – one of the richest people in Mexico – has long praised Bitcoin and last month admitted that he had increased his share of the economy from 10% to 70% of his portfolio.
He added that the company has already raised $40 million and plans to go public in the future.
“In the next few decades, a great succession of business will take place,” the announcement said. “Unlike the traditional corporate culture, Orange Juice is not constrained by cash flow or pressure to resell, which allows it to focus on the long-term health of its businesses.”
Bitcoin Treasury Coins
The announcement comes at a time when the Bitcoin economy has been successful: the trading system – buying and storing Bitcoin and other digital assets and other currencies – suffered last year due to the fall in crypto prices.
Strategy, the largest and oldest Bitcoin fund, has seen its Nasdaq-listed shares rise nearly 80% over the past year.
A handful of companies that went public in 2025 rushed to announce that they are buying digital assets in hopes of raising their prices. This strategy worked but since the market went down, several companies in the area had to sell part of their products.
There are currently more than 360 digital assets, according to BitcoinTreasures.netcomposed of private and public organizations with various digital tools.
