All articles are carefully reviewed and reviewed by leading blockchain experts and industry experts.
- AdEx has rebranded as heyAura and is shifting its focus from traditional advertising to AI agents for Web3 wallets.
- The company says its new wallet assistant is designed to help users manage and manage onchain issues and manage people.
AdEx it is dropping the name that defined its first chapter in crypto and moving to a completely different place. The company has also rebranded as heyAura, indicating a strategic shift away from social media and towards AI assistants embedded within Web3 wallets.
That is not a cosmetic change. It’s a change built around what’s clear in crypto right now: users have more onchain, more protocols and more tools than ever before, but very little is connected together in a way that allows them to act with confidence.
From the roots of the marketing protocol to the AI of the wallet
AdEx first came out in 2017 as one of them Ethereum marketing projects that have already been implemented. Since then, it has gone through several market cycles, kept the ADX symbol alive, and gradually moved beyond the original ad-tech framework. The heyAura rebrand makes the evolution visible.
The new goal is an AI assistant that lives inside Web3 wallets and communicates through natural languages. According to the company, users can ask it to show access to DeFi, conduct regular transactions, distribute large transactions to reduce slippage, small batches of tokens, improve data entry and eliminate risks. smart contract approvals. Upgrading, in essence, is reducing the number of tabs, tools and manual steps between goal and execution.
Dimo Stoyanov, co-founder of AdEx and now heyAura, explains it clearly, saying that users are working in a “critical environment” where they are exposed to more data than ever before but still miss opportunities, take risks that could be avoided and rely on fragmented tools.
The bag supporter is built around, not storage
The company says that heyAura is designed around a human-focused interface. Users define the goal and approve the execution, while the agent manages the work in the background. Combined with account deletion, which can allow multiple AI-generated transactions to be saved and approved with a single signature.
The most important part of this product is the design of the bag. heyAura says the agent can work with profiles, roles and transaction profiles without storing private keys. The first deep integration is expected with Ambire Wallet, while support for other wallets, protocols and third-party developers is also being developed.
The company is also developing support for AI models that are managed locally, with the idea that financial information can stay on devices instead of being pushed to remote systems.
