The issue of crypto is the issue of adoption. In the beginning, crypto was a trading game. This was bootstrap time.
Unknown initiators. White paper is a dream. Bitcointalk thread. Discords and Telegrams. If you want to get in, you have to be on Twitter/X and dig into the official forums and GitHub repos at 2 am.
Fun times. Important time. But from the point of view of organizations, especially non-sales.
Then came the second phase: the growing season.
Technical exchange. The reservation has been canceled. DeFi protocols such as Uniswap and Aave have found the market suitable. Onchain businesses started to look more like toys and more like companies. Podcasts, newsletters, conferences and surveys gave the industry a real piece of news.
This opened the door to the first large headquarters.
Today, we are entering a new phase: the era of corporations.
The line has a chain. Robinhood has a chain. Banks are issuing stablecoins. Prediction markets are merging with major news markets. Real money and money flow are rising on the blockchain.
And the consumer edge is changing.
Over the past decade, the flow has come from two areas: retail and crypto venture. Now, the next dollar comes from liquid funds, hedge funds, asset managers, supermarkets, family offices, and ultimately, pensions and funds.
Corporations want to buy our tokens.
We still make it very difficult for them.
Institutional Differences
If you sit inside the bag and try to make a big part of Solana, you run into the same problems over and over again:
- Everything is divided. Data, articles, dashboards, leadership, surveys, Twitter threads. Fifteen open tabs. There is no official place for an environmental or brand effort.
- You don’t believe in numbers. Collectors are often wrong or inconsistent. The text changes. Meanings change. One bad placement goes into your brand or IC memo and the idea dies.
- Nothing is written in your language. Many tools are designed for crypto natives. Not for investment management committees that think about money, savings, social capital, risk, users, cash flow and execution.
This is not a talent problem or a passion problem. It’s a problem of knowledge.
Activating Lightspeed IR
Today, Blockworks is partnering with Solana Foundation implementation IR speedAn investor communication platform designed for professional investors and signal providers.
We’re starting with Solana because he sits on the line of crypto nativity and institutional value. They have real users, real software, real money, and a broken ecosystem. The story is there – it just needs to be presented in a way that organizations can write about.
Lightspeed IR is a gated community, specializing in:
- Liquid funds
- Distributors and asset managers
- Family offices
- The Solana ecosystem groups are characterized by large numbers
What you get in one place:
- Greater integrity of data on the chain on the Solana network and advanced software, powered by the Blockworks data base
- Organizational research which transforms onchain operations into simple, basic and IC-ready memos
- Ecosystem intelligence and IR workflows traffic updates, KPI packages, control changes, system events and direct communication between teams and distributors
When running a bag, the Lightspeed IR becomes your Solana’s starting point.
When you build on Solana, it becomes your selling point.
In a noisy world, Lightspeed IR is the benchmark.
We start in Q1.
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