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Nexo, the digital asset platform for crypto owners, has been named the Official Regional Digital Asset Partner of the Argentina Football Association (AFA), marking a major step in the company’s expansion in South America ahead of the 2026 FIFA World Cup.
The AFA x Nexo partnership puts Nexo together with one of the most famous teams in world football, strengthening its ambitions in Latin America, where the company has recently strengthened through the acquisition of the local platform Buenbit and the establishment of a central location in Buenos Aires.
Federico Ogue, CEO of Buenbit and Nexo, emphasized the partnership between the two organizations: “The Argentine national team represents the highest level of sport, built on talent, passion, and the constant will to win. At Nexo, we share that standard. As we grow our presence in Argentina and throughout South America, partnering with the AFA in this region is the voice of the customer.”
Strategic Development Meets the Quality of International Football
The agreement was officially unveiled at a high-profile signing ceremony in Buenos Aires, attended by executives, media, and invited guests. The event marks the start of a collaboration that combines digital financial technology with a world-class sports brand.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, expressed the importance of this agreement: “We are happy to announce a new agreement that is in line with the international growth strategy of the Argentina Football Association, which we have been building in recent years through agreements with leading companies in innovation and technology.
He added: “The arrival of Nexo as a Digital Financial Group Partner in Argentina not only shows the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine football and one of the most famous teams in the world.”
Petersen also drew parallels between business and sports: “Success in professional sports, just like in business, is based on clear thinking, discipline, and the ability to perform at your best when it matters most.”
The deal comes at a crucial time, as Argentina enter the upcoming tournament World Cup rotating as a defender and competing in all North American locations, increasing the global exposure of AFA and Nexo.
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Nexo Argentina Partnership is not the only one this World Cup
Far from a single support, the 2026 tournament is shaping up to be one of the most inclusive crypto games in history. FIFA has already signed a landmark agreement with blockchain-powered prediction platform ADI Predictstreet as an official partner, enabling fans around the world to engage in matches through the data-driven prediction markets built on it. crypto.
This follows FIFA’s Web3 push, including the development of its blockchain ecosystem for digital collection and fan engagement.
Even fan access and revenue generation are being revolutionized by blockchain platforms. FIFA has tested NFT-based tickets and digital ownership starting in 2026, including integrations with access rights and creating new business segments around competitive events.
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