Crypto audiences don’t read the way they do. They draw, look, and move quickly. Our latest updates to the homepage and news pages are a direct response to reality; bringing dedicated video, new interactive CTAs, and UI improvements to both sites. This is binding Last year all the sites were renovated across all 26 regions of the world, and progress.
What’s new at a glance
- Video tool: A dedicated section for video content, which is now widely placed on news sites
- Social media CTAs: New call-to-action to link content editor to BeInCrypto workflow
- UI changes: Visual control and design changes to the home page and text, promoting a mobile-first approach since the September update.
Built for Today’s Readers
According to Vlada Morhunova, Marketing Manager at BeInCrypto, an internal analysis revealed a split between how desktop and mobile users navigate the site.
“Desktop users tend to look intently. They browse categories, search, and search for content. Mobile users are more like recording machines, relying more on what’s visible on the page. With the money to display so many phones around the world, we needed a front page and page content to make the most of the game.”
The front page and news pages were popular. They are the two highest traffic areas of the entire product, where returning readers land and where most visitors arrive from search and chat. “If we control the situation here,” Morhunova says, “it improves almost every metric relative to the entire group.”
The movie is now in original format
The most visible change is dedicated video on news pages. It responds to well-documented changes in the way audiences consume information online.
According to Statista and DataReportal data from Q2 2025, 94.6% of internet users worldwide now watch online videos every month.
The transition from traditional to digital viewing has reached its peak: in May 2025, advertising gained a combined share of radio and television for the first time in the US, accounting for 44.8% of all TV viewers. By December 2025 this share had risen to 47.5% (Nielsen The Gauge, January 2026).
This change also appears in the news section. According to the Reuters Institute Digital News Report 2025 the number of people who consume video news worldwide has jumped from 67% to 75% in just two years, while social media will rise from 52% in 2020 to 65% in 2025.
At BeInCrypto’s Executive Council earlier this yearSenior executives from Bitpanda, Dune, and Libertex worked using the same indicators: The same Web data presented at the conference showed that on average monthly Internet visits to the top 1,000 sites have decreased by more than 11% over five years. Changes to the home page and articles came from there, not the way it’s done.
“Video is no longer second nature to us,” says Morhunova.We’re investing heavily in video production, and this new design reflects that by showing video content much earlier in the user journey. The goal is for video to become a natural part of how users consume crypto news on BeInCrypto.”
Human CTAs: Maximizing the Reader’s Journey
New call-to-action features in news pages connect editorial content to BeInCrypto’s trends, creating more touchpoints than just the news.
According to the Reuters Institute Digital News Report 2025, audio and video media have now displaced television as the number one source of news in the US for the first time. Pew Research Center data from September 2025 add more: one in five US adults now regularly hear news on TikTok, up from just 3% in 2020; the fastest growing of any news platform Pew studied.
- YouTube and Facebook are the top two platforms for all news, 35% and 38% of US adults get news regularly (Pew Research Center, August 2025).
This is not the case at BeInCrypto. According to Meltwater and We Are Social’s Digital 2026 report (August 2025), social media advertising is the biggest driver of information among internet users aged 16 to 34, ahead of search engines and TV advertising. Platforms where people find content are where they find brands. Creating a strong connection between organizers and social media is how important social media is on the scene.
Roadmap Section
The September 2025 update established the architecture of the tower. This change affects what is most important. What’s to come is further progress: more markets and data widgets for TradFi, the next section of the Experts Network pages, and further improvements in all 26 languages.
“We are developing BeInCrypto’s front-end architecture to be fast, flexible, and adaptable to the diverse global community we serve.,” says Morhunova.
BeInCrypto reaches millions of readers every month in 26 languages. These changes are part of an ongoing investment in products that support that reach, and a signal to partners that the platform is evolving to match where the audience is going.
A note BeInCrypto Expands Experience With New Website and Articles appeared for the first time BeInCrypto.
