May 4, 2026 – Miami, Florida
Over the years, the DeLorean has meant something to people.
It’s a car, yes, but more than that, it’s a brand. For the future. About rebellion. It’s a degen car, with gullwing doors, forever embedded in pop culture. But more than that, it represents the idea that something ordinary can be extraordinary. That meaning has always been cultural, not singular.
These days, it’s not too far from reality. DeLorean Labs, the official Web3 agency of the DeLorean Motor Company, is connecting their DMC brand to Solana, supported by the Solana Foundation, in partnership with Sunrise, powered by the Wormhole bridge. For the first time, everyone in the Solana ecosystem, daily traders, DeFi users, NFT collectors, RWA maxis, can own a piece of the most popular car brand ever created.
“Seeing a brand like DeLorean walk the chain is a big moment. Sunrise is bringing all the essentials to Solana, where they can sell to open, liquid markets. We are excited to bring DMC to the environment.”
– Saeed Badreg, Co-Founder and CEO, Wormhole Labs
This is the idea behind DeLorean Labs: famous IP doesn’t have to be behind velvet ropes. It should be accessible, participatory, and community oriented. Bringing DeLorean DMC to Solana, a luxury chain driven dealership, is a clear demonstration of this belief. Putting a popular brand in the hands of millions of users who grew up worshiping it, the speed and value Solana enables.
In a rapidly growing market, being a brand is no longer enough. The projects that will define the next crypto era are those that combine cultural richness with large onchain infrastructure, platforms that can enjoy their IP while building real protocols and creating lasting benefits for their communities. DeLorean isn’t the first brand in the world to recognize the power of building on the Solana; it connects with other big names like Mastercard and Google.
With its native integration, Solana users will be able to buy, hold, install, and use DMC on top platforms. They can get access to the upcoming DeLorean car drop and participate in the DeLorean stewardship, the first model of the world-renowned brand that gives the community a direct role in shaping future development in a unique way. This represents a shift to a human-driven ecosystem, where users are empowered to engage with the product as contributors rather than passive customers.
“DeLorean is about excellence, technology, and pushing the boundaries, values that resonate well with what’s happening at Solana, and the Solana community right now. We’re not just starting a brand; we’re committed to the environment.”
– Evan Kuhn, President, DeLorean Labs
The launch comes as the real-world brand moves from a niche experiment to mainstream discussion. DeLorean Labs is betting that the brand that people already love is what will bring in the next generation of users. The DeLorean is not just a nose. It’s a proof of concept: if a cultural symbol can be recognized, controlled, and owned by its community, anything is possible.
DeLorean DMC is now on Solana.
About DeLorean Labs
DeLorean Labs is the official Web3 division of the famous DeLorean Motor Company (DMC), which focuses on new technologies and all things digital, combining history and the limitless future. DeLorean continues its tradition of technology by introducing the world’s first electric vehicle that uses the DeLorean Protocol, the first vehicle storage system, market, and accounting system. At the heart of the DeLorean universe is DMC, a brand that embodies the importance of culture, utility, and support for the Web2 brand.
Visit deloreanlabs.com or @DeLoreanLabs for the latest X.
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DeLorean Labs Press
About Sunrise
Sunrise and one day of the gate of Solana. Sunrise enables new onchain products — crypto, stocks, commodities, and more — to be listed on Solana with funds on day one, giving users and developers access to live, trading markets. Sunrise is developed by Wormhole Labs.
About Wormhole Labs
Wormhole Labs is a technology company that specializes in building products, tools, and applications to enhance the online environment. They are committed to the development of open source and set the path for a connected world.
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