Purchase of Pavel Durov’s Plush Pepe Fuels the TON NFT Market


Digital collections on Telegraph seem to be doing well. Today, Telegram founder Pavel Durov recently bought Plush Pepe for 7,500 GRAM on The Open Network before transferring the NFT to Adler Toberg, a developer who is closely associated with Telegram’s features and natural gifts.

The move immediately caught the attention of the entire TON community, not because of the price alone, but because it is Durov’s third sign confirming the purchase of TON in just six months.

Durov Continues to Return to the TON Collection

His first known purchase he arrived in December 2025 is another discovery of Plush Pepe. A month later, they added the Telegraph Gift NFT to the collection.

Buying three times in half a year may not sound surprising in crypto terms. Yet to the founders of the Telegraph, the look suggests something more deliberate than an occasional experiment.

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The message is simple but hard to ignore: The integrated Telegraph site appears to be dating from above.

Purchase of Pavel Durov's Plush Pepe Fuels the TON NFT MarketPurchase of Pavel Durov's Plush Pepe Fuels the TON NFT Market

TON Infrastructure Continues to Move Fast

The purchase also comes as TON’s development is accelerating. The latest protocol change is said to have made the network ten times faster, pushing the end of the service into the second quarter. Meanwhile, projects like GOAT Gaming’s Underground Pepe have expanded Plush Pepes beyond collectibles and into gaming accessories with their own rewards.

Secondary market want he has followed behind. The Telegram token NFT has recently changed hands for 500,000 USDT, reflecting the growing interest in investments directly linked to the Telegram ecosystem.

Collections Become Traditional Currency

The story changed again when Durov transferred Plush Pepe to Adler Toberg. Interestingly, TON people joked that the NFT would eventually have a Telegram employee as a workplace bonus. The joke came surprisingly close to reality.

Inside Telegram is growing the digital economycollections appear to function as collective funds, community registrations, and tokens of support.

At this point, Plush Pepe may just be another NFT transfer. But within the Telegraph universe, these things are beginning to have meaning beyond mere ownership.

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