- KuCoin partners with UAE Team Emirates–XRG ahead of the Tour de France.
- KuCoin is starting to be sponsored by the Tour de France and UAE Team Emirates–XRG.
- KuCoin expands its push into international sports with the UAE Team Emirates-XRG partnership.
KuCoin has announced that it has become the official cryptocurrency partner of the UAE Team Emirates – XRG, signing a new sports sponsorship agreement that will appear publicly at the 2026 Tour de France.
The agreement gives KuCoin rights in the categories of Cryptocurrency Exchanges, Blockchain Trading Platforms and Crypto Wallet Services.
The company’s logo will appear on the team’s buses, support vehicles and vehicles for the three-week Tour de France.
The partnership expands KuCoin’s ability to support games as the digital currency exchange seeks to strengthen its global presence through partnerships with world-renowned organizations.
KuCoin reserves the right to provide services
Under the agreement, KuCoin will act as UAE Team Emirates – XRG’s exclusive partner for cryptocurrency exchanges, blockchain platforms and crypto wallet services.
The partnership brings together two organizations that share a common vision for innovation, accuracy and long-term performance.
The partnership will make its public debut at the 2026 Tour de France, one of cycling’s most iconic events, where the KuCoin brand will be prominently displayed on team vehicles throughout the race.
Commenting on the partnership, BC Wong, Chief Executive Officer of KuCoin, said: “We are very proud to partner with UAE Team Emirates – XRG and launch this partnership on the biggest stage of cycling.”
He added, “Global events are not self-contained; they require a dedicated team moving together towards a shared vision. This is what has fueled KuCoin’s growth, and we look forward to empowering the team as they chase victory at the Tour de France.”
The Tour de France provides an international platform
The partnership will be launched at the 2026 Tour de France, a three-week race considered one of the most prestigious events in professional cycling.
KuCoin said the competition reflects the principles that are relevant to its business, including discipline, cooperation, trust and strategic coordination.
According to the company, success in the Tour de France depends on the cooperation between riders, coaches, mechanics and support staff, principles that it said also support its strategy of building world-class equipment.
This support gives KuCoin visibility at all events by placing its logo on team buses, support vehicles and race cars.
Collaboration expands KuCoin’s gaming strategy
The partnership represents the latest addition to KuCoin’s global portfolio of sports sponsorships as the cryptocurrency industry continues to use major sporting events to increase brand awareness.
UAE Team Emirates – XRG is one of the leading cycling teams and includes several famous riders, including Tour de France champion Tadej Pogačar.
KuCoin said the partnership represents a major expansion of its global gaming support service and aims to strengthen the company’s global presence.
The company also said that other initiatives involving UAE Team Emirates – XRG and Tadej Pogačar will be announced at the end of the season, although no details were revealed.
This announcement comes as the cryptocurrency industry continues to pursue partnerships in international sports as part of efforts to increase their visibility among a wider audience through competitions and teams that are followed around the world.
