Dover, Delaware, April 22nd, 2026, FinanceWire
Alpha Market Flow release earnings highlighting the challenges in the prop industry: new companies are struggling to get reviews on Trustpilot. Their data suggests that systemic changes in the screening process may lead to this problem.
The prop trading industries have grown becoming a $20 billion global market, with more than 2,000 companies competing for commercial trust. Especially in an industry riddled with lost revenue and untrustworthy companies, gaining trust has become more difficult than ever.
In several discussions on prop marketing, the same frustration persists over the most uncontrollable element: Trustpilot reviews.
For smaller companies, this proved difficult.
In an industry where third-party platforms encourage ideas more than text messaging, Trustpilot has become a vital asset. Too many negative reviews can damage credibility in the long run. But lack of feedback can also be harmful.
While established companies continue to accumulate thousands of reviews, many new startups struggle to make even a fraction of that profile.
At first, the explanation seemed obvious. Few users. Short time on the market.
But practice shows that this is not the case.
Are new companies just starting their journey, or are they entering a system that has changed dramatically?
From Sight to Speculation
Alpha Market Flowa PR agency that works for the support industry, began to look closely at this.
In several new companies, the growth of ideas on Trustpilot seems to be slow, and often stopped.
The original assumption was that new companies have fewer customers, and therefore generate fewer reviews.
But that description didn’t really match anything Alpha Market Flow he saw.
This led to a serious thought: Are new businesses facing conflict in collecting Trustpilot reviews over time in the market?
Specifically, Trustpilot’s review verification process, especially its own AI-powered photography process, reducing the rate at which comments are still published?
Alpha Market Flow customers reported that although reviewers were able to post their reviews through Trustpilot, the reviews were later removed from the platform. Following the removal is an email from Trustpilot’s Content Integrity team instructing the reviewer to provide evidence of their cooperation in order to reinstate the review.
This led to a refined idea.
If users need to complete a verification process after submitting their review—such as submitting proof of purchase—parts of the review may not be returned. Over time, it reduces the number of comments.
To test this, Alpha Market Flow analyzed 54 trading companies with more than 235,000 Trustpilot reviews mainly from April 2025 to April 2026.
A Clear Model, But Not the Complete Picture
For all devices, companies that have been around for a long time have thousands of reviews, and over 30,000 reviews. In contrast, many new companies remained smaller than a few hundred.
For marketers comparing companies, the difference between 30,000 reviews and 250 directly creates an impression.
This distinction leads to structural problems.
If visibility is controlled by the number of reviews, and the size of reviews is not evenly distributed, then new companies are working hard from the start.
However, when Alpha Market Flow By looking beyond the overall calculation and analyzing the growth rate, a different trend was evident.
Effects of the Growth Era
One of the most surprising things from the data is that the size of comments is strongly influenced by time.
Companies established between 2021 and 2023 entered the market during a booming period for the industry. User demand increased, participation increased, and gathering feedback became easier.
This suggests that recurring growth is not limited to the long term in the market, but also when the company enters the market.
This helps explain part of the difference. But if time played a big role in the past, what has changed in today’s startup industry?
Exceptions to this Rule
If time were the only thing, the conclusion would be simple.
But Alpha Market Flow the findings complicate the matter.
In the same category of new companies, some are growing at a pace that defies the trend.
This shows that the accumulation of rapid repetition is possible. But not all.
Factors such as existing infrastructure and operational processes may play a role. It is also possible that the power of platforms is not used equally across companies.
The result is a system that is not completely restrictive, but not completely standard either.
A “Dead Trajectory” example.
While some companies grow quickly, others start strong, collect initial reviews, and demonstrate initial strengths. Then growth slows down or almost stops.
One clear explanation lies in the self-replicating publication process.
If users have to complete the verification steps after the initial comment, the other part of the comment should stop.
And for new companies, this loss of momentum can be difficult to recover from.
Not all startups are created equal
One of the most common is the diversity of new companies.
Few companies accumulate thousands of reviews in their first year, while most have less than 50.
This difference is too great to be explained by time alone.
In fact, the growth of analysis appears to depend on a number of factors, including purchasing patterns, brand positioning, and user involvement.
This means that structural differences may exist, but they do not affect all companies equally. Several new companies succeed; while many new companies suffer.
A final realization
Alpha Market Flow Research shows that new companies are at risk, but not in a specific way. Stable companies benefit from growth and movement.
While new companies today seem to be operating in a very difficult environment.
Therefore, new businesses may face difficulties in collecting reviews on Trustpilot, especially as verification methods are changing, unless they have strong interests or operational processes.
And as platform systems continue to evolve, understanding these dynamics will become increasingly important for support companies.
About Alpha Market Flow
Alpha Market Flow is a PR agency that works to help fintech companies measure and manage their public opinion. They provide actionable information to businesses as viewed by their stakeholders, enabling informed decisions for long-term success.
Contact
Sunday Adenekan
Alpha Market Flow
(email protected)
