In short
- Kalshi has partnered with FIFA-affiliated ADI Predictstreet to expand its reach and enter the World Cup.
- Driven by the huge increase in the game, the amount of weekly trading in the betting markets increased to $ 14.5 billion.
- Platforms are increasing their World Cup marketing through celebrities and athletes.
The world’s most anticipated match continues to raise the profile of the prediction markets, with the best bet on Friday being the high-profile partnership between Kalshi and his official partner for the 2026 World Cup.
ADI Predictstreet, a Gibraltar-licensed prediction market uncovered sponsorship agreement with FIFA in April, he announced that it will partner with Kalshi by the end of the campaign, and all brands are expected to be featured in in-game, TV, and online ads.
In a blog post published by Andreessen Horowitz – investor in Kalshi and Robinhood – the giant trading company said that the weekly trading in the prediction markets reached $ 14.5 billion for the first time last week. Meanwhile, the value of winning bets reached $1.6 billion for the third week in a row.
The data removal of Artemis – which includes Thousands of peopleprediction market for DecryptDastan’s parent company—represents Kalshi’s dominance in the gaming industry. Last week, Kalshi accounted for 62% of total sales compared to Polymarket’s 28%.
The two prediction market platforms have promoted their marketing strategies through broadcast advertising, including Polymarket’s own advertising. Appearance American singer Future and others from Kalshi to show athletes like Croatia’s Luka Modrić.
And there was no shortage of other companies willing to take action.
DraftKings said in a Press release On Friday it is launching its own prediction market, DKeX. The company noted that its DraftKings Predictions product is expected to grow next month, citing increased interest in the World Cup.
As more groups converge, some futures markets are also seeing significant growth. Rothera, the exchange where Robinhood started running wagers at the end of May, saw weekly sales explode to $805 million from $2.1 million, according to Artemis.
Not so long ago, researchers in financial management Bernstein wagered that the World Cup could be a “watershed moment” for the part of the prediction market, noting that Robinhood and Coinbase are using the competition to increase the growth of their offerings.
Daily Debrief A letter
Start each day with top stories right here, including originals, podcasts, videos and more.
