A real estate agent Grant Cardone is positioning its Cardone Capital to challenge tradition Real Estate Investment Trust (REIT) part by integrating Bitcoin directly into large multi-currency networks. I am about $5 billion With assets under management of about 15,000 units, Cardone says that the hybrid strategy can bring higher profits and raise new funds to Bitcoin.
In a recent interview on Consensus 2026Cardone outlined his approach to disrupting the multibillion-dollar Realestate Investment Trust sector, also known as REITs, companies that own, operate, or finance real estate investments. Established under US law in 1960, they must distribute at least 90% of taxable income as dividends to shareholders, providing investors with income without direct ownership. According to Cardone, publicly traded REITs and other companies control $4.3-4.5 trillion in US real estate.
Cardone highlighted a major obstacle in his vision for Consensus Miami 2026: traditional REITs such as Camden, AvalonBay, and others “can’t hold Bitcoin on their balance sheets.” This reduction, which stems from 1960s corporate regulations that focused on real estate and income, creates what he calls a “glitch” in the market, an opening to competition.
Cardone’s Bitcoin Origin is a Hybrid Strategy
Cardone first encountered Bitcoin when he was paid 115 BTC for an interview in Las Vegas, which he still has. He has since turned this into a hybrid at Cardone Capital. Instead of listing properties on the blockchain, the company finds the best, most profitable properties at the lowest cost and combines them with Bitcoin within a dedicated LLC.
In one notable example, Cardone Capital purchased 366 properties at 101 Via Mizner in Boca Raton from a Blackstone-related lender for $235 million. This property, which is described as irreplaceable and worth about $400 million in real estate, was combined with $100 million in Bitcoin, making a total of ~$335 million in car sales.
In fact the price is based on the cost of building a similar house today. Cardone looks to sell the stock at the lowest price to this benchmark. Instead of taking a home discount, the company allocates Bitcoin to “put in a discount slot” and move the overall value of the property higher. In the Boca deal, Cardone says the plan generated $50 million in taxes.
This type of retail store should offer a fixed income. Cardone points out that Boca’s stock is expected to return 4% per year, including the benefit of depreciation, and the opportunity to generate income periodically over 7-10 years. Bitcoin adds potential and affordability. He said, “We believe by combining space with Bitcoin and having time… I will have between 22 and 32% return on a financial group that has become boring, inconsistent, and old.” The investment cycle of these types of assets is often decades, a long-term perspective that gives Bitcoin plenty of time to grow beyond its short-term volatility.
As such, this vehicle exposes new investors to Bitcoin in a risk-driven and unconventional way. According to Cardone, about 80% of the investors in Boca’s fund say they had zero exposure to Bitcoin, in line with Cardone’s goal of “onboarding people with Bitcoin who have zero exposure.”
Real estate is a complex business with well-known trade-offs such as long-term real estate ownership and deadly risks in expanding market participation through high returns. Cardone says he’s done with street shows and banks but prefers direct-to-consumer outreach.
Disruptive Potential
Cardone is said to have amassed nearly $1 billion in real estate investments 2,000 reported Bitcoinwhich has been collected in the last 17 months, and six contracts are in the contract. They want to disrupt the REIT sector, realizing that even capturing 5-10% of the market can lead to huge profits. Plans also include a list of possible events for the group, relying on its approximately 20 million followers on the Internet, which has approximately 20,000 funds.
This process is ongoing Cardone Capital has already done Bitcoin workincluding buying during market downturns and collecting cash back.
Cardone sees the current environment as “the best time in the history of the world to make money,” with Bitcoin as the beneficiary. “People have to live somewhere. You can’t live in your Bitcoin account,” he said, emphasizing the eternal importance of real wealth alongside digital.
This hybrid model represents one of the larger efforts to connect real estate with Bitcoin Treasury solutions, which could increase access and returns for investors. Development will depend on the performance, market dynamics, and management of such buildings.
