Morgan Stanley is launching a low-cost crypto exchange to challenge Coinbase and Robinhood


Bloomberg report Wednesday.

This service pays 50 basis per ad. In comparison, Robinhood’s charges are almost double at 95 points, while Coinbase takes 60 points. Charles Schwab, which announced its crypto enforcement last month, pays 75 points.

The service is currently piloting, and all 8.6 million E*Trade account holders are expected to get access by the end of the year, starting with Bitcoin, Ether, and Solana.

“This is bigger than crypto trading at a lower price,” said Jed Finn, who heads Morgan Stanley’s wealth management division. “In other words, the process is preventing distractions.”

The release comes after a year from Morgan Stanley he began to examine crypto trading services, amid expectations of a rise in regulatory support under the Trump administration. Historically, E*Trade has had no direct crypto trading, relying on direct exposure through ETFs, futures contracts, and crypto-related securities.

A series of events followed, all demonstrating Morgan Stanley’s commitment to a market that has seen the rise of players among a small group of players on Wall Street. Recently, the bank’s investment management agency launched Morgan Stanley Bitcoin Trust (MSBT). Listed on the NYSE Arca, the fund entered the market with an interest rate of 0.14%, a target price below the competition offered by BlackRock and Fidelity to attract institutional investors.

The launch is part of the company’s strategy to expand across the crypto ecosystem as Wall Street firms increasingly compete with local exchanges. Officials argue that traditional and financial currencies are thriving, Morgan Stanley is expanding crypto’s capabilities in business, finance, and corporate services.

The growth increased significantly after the US policy change led by President Donald Trump, whose administration has adopted a crypto-friendly stance, encouraging banks to move to the digital economy after years of reluctance.

This is a growing issue.

Disclosure: This article was edited by Vivian Nguyen. To learn more about how we create and review content, see our Maintenance Procedure.



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