In short
- Qualified E*Trade customers can now trade in Bitcoin, Ethereum, and Solana.
- Crypto transactions are done through Zero Hash, which also provides security.
- The launch follows Morgan Stanley’s portfolio of ETFs, tokenization plans, and stablecoin strategies announced earlier this year.
Morgan Stanley has launched cryptocurrency trading on its E*TRADE platform, allowing eligible clients to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with cryptocurrency provider Zero Hash.
In a post On Thursday, Morgan Stanley said the new offering allows investors to view their cryptocurrency holdings alongside stocks and other currencies at E*TRADE. Digital assets are held in a Zero Hash account linked to and not by Morgan Stanley. The company said that the transaction will receive a 50% fee, while the operation of the crypto is expected by the end of this year.
“The needs of our customers are growing, and they want to invest, sell, bank, and plan for the future all in one place,” said Matt Jones, Director of E*TRADE. “Whether they are buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our mission is to meet them where they are – with the trust and confidence that comes from being part of Morgan Stanley.”
The release coincides with a platform update that includes tools for retirement planning, limited share trading, an updated IPO Center, and new features for active trading.
“With the launch of crypto trading on E*TRADE we are advancing our digital strategy and bringing new capabilities to clients in an integrated way,” Chad Turner, head of Morgan Stanley Wealth Management Platforms, said in a statement.
The launch follows several crypto-related initiatives by Morgan Stanley this year.
In January, the company wrote registration A review by the SEC of the Bitcoin and Solana exchange and exchange, which reflects its approach to offering popular crypto products. In April, Morgan Stanley said it was reviewing it a symbolmoney market funds, and tax management tools for the digital economy. At the end of that month, the bank launched a money market money it is designed for stablecoin issuers to manage reserves under the GENIUS command.
Morgan Stanley first to be revealed plans to bring crypto trading to E*TRADE in September 2025, saying it will support Bitcoin, Ethereumand Solana through Zero Hash. The release completes the plan, adding direct crypto trading to the business platform as it continues to expand its digital offerings.
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