
In short
- Stablecoin volume is expected to reach $28 trillion in 2025, beating Visa and Mastercard combined, but founders and capital remain in the US and Europe.
- The real need is in emerging markets, where stablecoins are a means of income: Nigeria has 26 million plus crypto users, and Argentina’s stablecoin buys half of all exchange transactions.
- Alex Witt, General Partner at Verda Ventures, argues that funding for startups in Lagos, São Paulo, and Manila will now reap the biggest benefits of stablecoins over the next decade.
Many think that stablecoin opportunities are concentrated in the capital, in New York, San Francisco, and London. The biggest stablecoin markets on Earth are in countries where most VCs have never held a meeting.
In 2025, the amount of stablecoin money crossed $28 trillion worldwidebeat Visa and Mastercard together. Most of the founders and most of the funds remain in the US and Europe, where stablecoins remain an institutional product. That layer has already been challenged: BlackRock, JPMorgan, and Fidelity are moving into stable capital markets and venture capital, leaving less room for venture-backed startups than they describe.
The real need is happening somewhere. Nigeria itself is over 26 million crypto users, more than one in eight adults, and 59% of them have USDT. Across Latin America, stablecoin flows represent 7.7% of regional GDP according to IMF data. The question was no longer whether these emerging markets were empty. The question is why many VCs remain as if there is no data.
The stablecoin volume map is not the same as the launch map
Stablescape, which tracks more than 3,000 stablecoin and crypto-fintech companies worldwide, finds that 1,300 are located in the United States. Emerging markets in Latin America, sub-Saharan Africa, Southeast Asia, and the Middle East represent only 32% of the companies tracked, even though they generate the most real income in the world.
In Argentina, stablecoin purchases are made more than half of all exchange transactionsdriven by three-dimensional inflation and monetary controls that lead to the dollar finding a way to fail. Brazil signed up $318.8 billion in crypto transactions by the middle of 2025, it is 90% passed in stablecoins. Sub-Saharan Africa has grown by 52% per yearreceiving more than $205 billion in value for the chain. The startups that build infrastructure for these needs still live in cities where this problem has never existed.
In emerging markets, stablecoins are medicine
The Western crypto narrative frames stablecoins as a foundation for technical use, stable rails, DeFi productivity, corporate wealth management. In those markets, stablecoins replace existing systems. In Lagos, Buenos Aires, and Istanbul, the starting point is different. For millions of people, stablecoins are the first reliable way to have a dollar value outside of failing banks, collapsing currencies, or middlemen who can reduce access overnight.
B2B stablecoin payments across Latin America grew from less than $100 million per month in early 2023 to more than $6 billion per month by mid-2025, a 60x increase in 30 months driven by cross-border trade rather than commercial considerations. Consumer stablecoin products have many features: a net worth that grows with the number of users, complex relationships with local banks, and a community economy that has little transferable life. Yellow Card, which operates in 34 countries, left its consumer business to focus on B2B. Bitso built its foothold in the Mexico-US corridor through business payment systems, not retail wallets. In all cases, the advantage was approaching: the founders who understood their corridors from the inside.
Why venture capital misses emerging stablecoin markets
In 2024, 30 VC firms accounted for 75% of all US investment. The coin has a stablecoin macro thesis. They have the geography wrong.
The Sand Hill Road fund’s information about the founders of San Francisco does not give any indication of what the founder of Lagos or Buenos Aires or Manila would do. The argument is that the emerging fintech market has no results. Which doesn’t match. OPay is looking for a The cost of $ 4 billion ahead of an IPO that can be built on African payment instruments, and Modern Treasury acquired Beamstablecoin crossed the liquidity limit at the beginning, for $40 million. The exit market is forming around the same corridors Western currencies are slow to return.
Gravity binds prison. The GENIUS Act and MICA it’s meaningful, and institutional money follows every sound it reaches. What is missing is the clarity of US laws and making stablecoins safe in compliance departments. Investments in Nigeria and Argentina do not require regulatory clarity, outpace the US market in almost every metric, and are supported by companies supported by networks with which Western funds have no ties.
Stablecoin platforms that will produce the next generation of winners
The Philippines accepted $39.6 billion in personal remittances in 2025with an exchange rate of about 5 to 7% compared to the stablecoin exchange rate measured in tenths. Nigeria’s Investment and Securities Act of 2025 made the stock regulated, with licensing governments in South Africa, Botswana, Mauritius, and Namibia, as well as sandboxes now occupying East and West Africa.
These corridors will produce stablecoin companies in the next ten years in the same way that Brazil was created for Nubank: in building customers the existing system was not ignored, and the local knowledge outside of the participants spent many years unable to replicate. El Dorado, a Latin American stablecoin super-app, crossed 600,000 users and 3 million exits in 2025, reached $2.7 million ARR through 12x annual growth, and became Venezuela’s most downloaded crypto program. Multicoin Capital and Coinbase Ventures backed the market after it had already confirmed the model. The first volume, the second local validation, the third global currency, the sequence will be repeated for the next major markets over the next five years.
The stablecoin investment thesis is that a lot of money is missing
The stablecoin market has already split in two. One side creates the infrastructure of businesses controlled by Western institutions: the financial sector, tracking devices, fixed railways. Some build access to dollars for billions of people within an unstable financial system, where stablecoins are not cryptocurrencies but an economic system. One side handles a lot of business expenses. The other one already has more needs.
The on/off-ramp sector, where 57% of companies are based in emerging markets, along with regional remittance networks and local providers across MENA, Latin America, and Southeast Asia, remains relatively underfunded. Companies such as Kulipay, building a stablecoin for payments in African markets, and Mural Pay, which focuses on B2B cross-border payments across Latin America, represent a group that seems small by Western VC standards until the cage they deploy is impossible to ignore.
The next generation of stablecoin companies will come from founders in Lagos, São Paulo, and Manila. Investments building those relationships today will bring the best returns in stablecoins over the next decade. Those who wait until the companies appear in Crunchbase pay the same amount that they pay for all the upcoming markets before this happens.
The map is already mapped when the volume is already there. The only thing missing is where the venture capital is looking.
Disclosure
The views and opinions provided by the author are for informational purposes only and do not constitute financial, investment, or other advice.
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