
In short
- Strive CEO Matt Cole called Thursday a “very difficult day” for digital credit sales.
- Strive’s SATA and Strategy’s STRC dropped significantly from their values, possibly due to the loss of control.
- The stock was designed to trade around $100, but closed the day below $97.71 and $88.59, respectively.
The popular “digital loan” from the Bitcoin asset management company experienced its worst day on Thursday, according to Strive CEO Matt Cole, who blamed the price drop while defending the type of asset that defaulted on the loan.
Cole’s comments follow Thursday’s price cuts for SATA and STRC, the preferred stock and digital debt from his company. Bitcoin treasury giant The waymuch lower in value, or the price at which they are made to sell near.
“Today was the most difficult day in the history of digital credit,” Cole written on X Thursday afternoon. “What happened today is what led to the increase in capital, not the credit crunch.”
According to Cole, when investors see a good opportunity with little volatility, they often want to run, or expand their position with borrowed money.
Today was the most difficult day in the history of Digital Credit.$STRC it traded as high as $82.50 before recovering significantly. $SATA traded from low to low in the 90s before rebounding. It was a difficult day for many investors.
What happened today was amazing…
— Matt Cole (@ColeMacro) June 18, 2026
He wrote: “Many feel that having that money is not enough. It works until it doesn’t.”
Both SATA and STRC saw strong trading on Thursday, checking their second and fourth days for the biggest trades with $153 million and $941 million respectively. therefore, according to the data shared Strive’s Chief Risk Officer Jeff Walton.
Walton said these numbers, compared to the small daily trades from the main instruments he likes such as JPMorgan’s JPM.PD and Blackrock’s PFF make it easy to relax.
“Leverage appears to have been crushed, fundamentals stabilized, and instruments took a walk and found trades throughout the day,” wrote on X.
When asked on X for more information about where SATA was installed, Walton replied that Strive “knows about several anonymous sources” and is working on a “thorough postmortem analysis” that he wants to share.
Both SATA and STRC were set to trade around $100 per share, but during Thursday’s trading session, SATA fell to $92.88 while STRC fell further, reaching a low of $82.53 before closing at $88.59.
And while it is likely that STRC will sell below its value after the dividend date, analysts said Decrypt Thursday that it appears that there is uncertainty about how the company intends to pay its dividends causing “constant weakness.”
The product of the digital machine, which was created to help Strive and Strategy to increase the money in the collection of Bitcoin, has attracted investors every day seeking gains and less volatility than the company itself or the exposure to BTC itself provides.
But questions about how the distribution plan will be implemented have raised some doubts about the economic conditions behind it. Last month, Strategy sold 32 BTC for $2.5 million after Michael Saylor telegraphedproving his strength can leave his “never sell” position if necessary.
However, even promoting its savings along with the company’s fixed information about its ability to pay, Strategy’s common shares and preferred funds continue to decline.
At the close of trading on Thursday, MSTR fell another 3.46% to $112.53, now down more than 32% in the last trading month. Shares in Strive (ASST) fell 3.8% to $14.85, paring its monthly losses of nearly 6%. US markets are closed on Friday for the Juneteenth federal holiday.
A representative for Strive did not immediately respond Decrypt’s ask for feedback.
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