Digital asset neobanking is moving from basic crypto access to everyday financial services. Power players no longer allow users to buy Bitcoin. They are adding stablecoins, rewards, low fees, on-chain transfers, and card-based financial experiences within apps that already serve users in the marketplace.
Nubank is one of the clearest examples of this change. The company was selected Best Digital Asset Neobank to BeInCrypto Institutional 100 Awards 2026.
| Company | Now Holdings, NYSE: NOW |
| Base | São Paulo, Brazil |
| Customers | 135M+ worldwide |
| Brazilian customers | 115M+ |
| Nubank Crypto users | 7m+ pa |
| Crypto currencies supported | 29 digital economy |
| Crypto products | Buy/sell, USDC exchange, USDC rewards, Earn Crypto, transfer on chain |
| 2026 crypto updates | Get Crypto launch, low fee, no fee Bitcoin Pizza Day campaign |
Nubank’s nomination reflects the breadth and depth of Nubank Crypto within one of the world’s largest banks. Nu Holdings reported more than 135 million customers worldwide by March 2026, including more than 115 million in Brazil. Its usage rate remained at 83%, indicating that the tower is not large but is used a lot.
This is important in this category because the implementation of crypto within neobank depends on distribution. Nubank already has the customer experience, software engagement, payment relationship, and financial infrastructure needed to bring digital wealth to many banks.
From Crypto Access to Crypto Utility
Nubank Crypto now serves more than 7 million customers, allowing users to buy, sell, and store crypto directly within the Nubank app.
In March 2026, Nubank added a new section and Get Cryptoa regular feature within the Nu program. The product was launched with Solana’s award at a promotional price of 6% for a short period of time, with the possibility of gradually expanding to qualified customers and planning to support other economies later.
This moved Nubank Crypto beyond buying and selling. Users can now put digital assets to work within the app, without leaving the Nubank environment.
“Your first purchase of crypto actually has zero fees and you can start with as little as Brazilian reals. Many people are worried that they must have thousands, thousands of reais or dollars to get into crypto. So we make it clear and simple,” said Michael Rihani, Senior Director of Digital Assets at Nubank.
Low Cost and High Access
Nubank has also reduced the fees for crypto purchases in April 2026. The new discount system can reduce fees by up to 100%, with a lower price based on the volume of transactions over the past 45 days. Ultraviolet customers and first-time crypto buyers receive zero fees under the model.
That change in fees is important because neobank’s crypto business competes on simplicity and value. For most market users, small fees can prevent regular use. Nubank’s model makes crypto trading affordable for users while lowering the barrier for first-time buyers.
In May 2026, Nubank also ran a Bitcoin Pizza Day campaigndiscount for Bitcoin purchases for 24 hours. The same campaign extended zero-fee transactions to other digital assets available on the platform, Nubank says customers can trade 29 cryptocurrencies during the campaign.
The campaign itself was temporary, but it showed many things. Nubank Crypto now includes scheduled purchases, price alerts, USDC exchanges, USDC rewards, Earn Crypto, and on-chain deposits and withdrawals including BTC, ETH, SOL, and USDC.
Stablecoins like Neobank Layer
Stablecoins are also central to Nubank’s digital story. Nubank’s partnership with Circle has made USDC available to more Brazilian users.
Circle Research estimates that more than 100 million Brazilians now have access to USDC through Nubank, with 25% of first-time crypto buyers choosing USDC as their first purchase on the platform. USDC trading volume on Nubank increased by 30% in the first half of 2025.
“Most people don’t really wake up wanting to get a fixed income. They want to get a digital dollar,” said Michael Rihani. “We focus on valuable digital assets that have real-world applications and can help solve the everyday pain points our customers face.”
This gives Nubank a stronger case than neobank which only offers speculative crypto opportunities. USDC adds a dollar-linked feature within the app, helping users who want exposure to the digital dollar, a bottom-up exchange, and a stable entry point into crypto.
Why the Selection Stands
Nubank’s nomination for Best Digital Assets Neobank it is based on scale, depth of content, and process.
The company has one of the largest neobank clients in the world. Its crypto assets have already reached more than 7 million users. In 2026, it expanded from earning rewards, reducing fees, campaign-led engagement, and using more stablecoins.
The BeInCrypto Institutional 100 Awards recognize companies that build systems that can define the next phase of digital finance.
A note BeInCrypto 100 Institutional Awards Nomination: Nubank for Best Digital Assets Neobank appeared for the first time BeInCrypto.
