Coinbase Gears Up To Launch Tokenized Stock, Crypto and Equities Options Trading

Public crypto exchange Coinbase has become a popular shopping destination Bitcoin and Ethereum-but the company’s ambitions are expanding in different directions as it aims to become a one-stop shop for all financial products.

On Tuesday, Coinbase unveiled new product plans including the future implementation of crypto and traditional trading strategies, trading of stocks with automatic dividend payments, the ability to borrow against risk. SolanaIt is a new gateway to Coinbase One Card that offers great Bitcoin rewards.

“This line, in line with the overall mission of Coinbase, is to promote the economy,” said Ben Shen, Director of Financial Services. Decrypt. “It allows customers to spend money in their everyday lives, the way they want.”

According to Shen, the company’s foundation remains focused on crypto traders and investors, but it is working to become a major financial account for its users, allowing them to use, send, sell, trade, lend and borrow all in one place —with the ultimate goal of becoming an “everything exchange”.

Ahead of its marketing strategy to be launched in the coming months, the company will also allow users to transfer existing stocks and sell them directly on Coinbase, where they are building a more robust trading platform for their owners.

Earlier on Tuesday, Coinbase CEO Brian Armstrong took to social media to promote the company’s work, distinguishing it from other so-called “origins or IOUs.” Coinbase said that the product will only offer paid services to participating groups.

“For the first time, these are real 1:1 stocks you can trust,” Armstrong said on X. “You have a large part of the company in the chain.

Recently, the company announced the launch of pre-IPO perpsallowing investors to make short or long investments in companies ahead of their public listings, starting with the record-breaking SpaceX IPO.

Signature credit card, the Coinbase One Cardit is growing again. The Bitcoin rewards card will give 5% in Bitcoin return on purchases made through its new travel portals with the help of Rocket Travel and Agoda, instead of 2-4% in rewards. The card will also be available with USDC support, expanding its eligibility to include those who may not have a valid credit history.

So far, the company’s expansion beyond crypto trading has been well received, Shen said.

“We’ve seen a lot of customers also embrace this idea of ​​I can keep it in one place, I can expand it, and I can use it,” he added.

Coinbase’s push to become an “anywhere exchange” also led to early participation for the first time. government guaranteed Bitcoin-backed mortgageand the implementation of the tool that allows it AI assistants make transactions and transfers on behalf of the user. In May, it also became the number one exchange in the US get a license to offer a permanent crypto future.

“We think a lot of people want to buy crypto, even beyond our existing customers,” Shen said Decrypt. “Coinbase is a great place to do that, in addition to meeting their other needs.”

The company also announced new market contracts for time-based crypto price predictions, access to new tokens on Solana and the Coinbase-incubated Ethereum layer-2 network. Baseand new transfer controls for added account security.