In short
- Texas Tech has secured a $70 million, 15-year naming convention with Galaxy Digital to renovate its football stadium.
- The agreement establishes the Galaxy as an official financial partner and creates new NIL opportunities for student-athletes.
- The partnership supports Galaxy’s technology transition from crypto trading to large AI and advanced computing operations in Texas.
Starting with the 2026 season, the Texas Tech football stadium — for now Jones AT&T Stadium– will be changed Galaxy Stadium. Galaxy Digital, a Nasdaq-listed ( GLXY ) logistics, asset management and data-center company, announced a 15-year naming convention with Texas Tech on Friday.
The timing is good for the Red Raiders. Texas Tech just won the Big 12 and made the College Football Playoff. The club will open its new season at Galaxy Stadium on Sept. 5 against Abilene Christian.
“We are delighted to welcome the Galaxy as our new stadium naming partner,” said sporting director Kirby Hocutt. words. “The long-term partnership with the Galaxy will have a lasting impact on Texas Tech Athletics.”
With the deal, which is worth more than $70 million, Galaxy becomes the official data center and digital partner of Texas Tech Athletics, which is known for all football and men’s and women’s basketball, including NIL access for student-athletes through “initiative campaigns and initiatives.”
“At our Helios campus in nearby Dickens County, we’re building a foundation that supports the economy,” said Galaxy CEO Mike Novogratz.
Galaxy is pouring billions into Helios, a Dickens County data center with 1.6 gigawatts of licensed high-performance computing power. Novogratz called it “development that supports the code economy,” and promised to hire locally and “be a good neighbor.”
Why would a crypto company need a football stadium? Visibility and integrity – and naming rights buy both. Crypto.com he did that and the F1 Miami Grand Prix. FTX images tried it and the NBA arena – before it was established, a useful reminder that 15 years of dealing with crypto companies has a risk of 15 years.
The Galaxy itself has had a steady rise. Its parts freeze after a Loss of $ 482 million for the quarterand has soared from pure crypto trading to a sustainable, power-hungry business for AI and HPC data centers.
That pivot is strategic logic. Bitcoin miners and crypto-native companies are becoming unlikely landlords of the AI boom, Bernstein calls them “unpredictable brokers“On the architectural competition.” Galaxy’s Helios buildout is among the largest in North America.
But a gigawatt data center in drought-stricken West Texas drawing back on the water and the grid, and the “closed” water system of the Galaxy will be tested exactly the same.
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