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- Google will allow advertisers to register multiple certificates related to crypto trading directly within Google Ads from May 2026.
- The change covers crypto exchanges, software wallets, hardware wallets, cryptocurrency trusts and complex financial products.
Google is changing the way advertisers apply for multiple licenses related to cryptocurrency advertising, moving the process into the Google Ads account.
Like The Query Post reportthese changes also apply to cryptocurrency exchange certificates and software wallets, cryptocurrency hardware wallets, cryptocurrency trusts and complex speculative products.
According to an update to Google’s advertising policy, advertisers will be able to apply for these certificates within their Google Ads account starting in May 2026. Google says that advertisers will no longer be able to apply for certificates listed through the Google Ads Help Center.
Existing crypto guarantees will not be affected
Google said existing licenses and pending applications will not be affected by the change. This means that advertisers who are already licensed do not need to re-apply because of the new application process.
The changes are very revolutionary. Instead of using the program through the Help Center, qualified advertisers manage the verification process from the Google Ads account they use to launch the campaign.
The groups affected are:
- cryptocurrency exchanges and software wallets
- cryptocurrency hardware wallets
- cryptocurrency trust funds
- complex economic speculations
Crypto ads remain banned on Google
The change doesn’t mean that Google is opening up crypto advertising more broadly.
Google’s crypto advertising policy still requires some crypto businesses to meet local regulatory requirements and obtain licenses before running ads. This also applies to areas such as cryptocurrency exchanges, software wallets, hardware wallets and cryptocurrency trusts in official markets.
Google continues to block several types of crypto-related ads. The promotion of startups, DeFi protocols or the promotion of buying, selling or trading cryptocurrencies or similar products is not permitted under this policy.
The company also prohibits advertising sites that include or compare issuers of cryptocurrencies or other related products. Google lists examples such as crypto trading signals, crypto currency advice, affiliates, affiliate sites and broker reviews.
What crypto investors need to know
For crypto-driven companies, these changes can make certification easier to manage because applications will be linked directly to a Google Ads account.
However, crypto marketers will still need to check if their ad group is appropriate, if the countries they are targeting are legal and if their landing pages comply with Google’s policy.
The bottom line is simple: Google is regulating the application process, but crypto advertising on Google remains limited to legitimate businesses and legitimate groups.
