
In short
- President Trump’s upcoming UFC event will give crypto companies an unprecedented marketing opportunity.
- Polymarket plans to offer an award to recognize American civil servants, while Exodus is planning a fan experience.
- On Friday, a federal judge denied a request by two Virginia residents to block a UFC fight from taking place on Sunday.
Crypto companies are about to get their own booth this Sunday, courtesy of President Donald Trump’s UFC on the White House South Lawn — but that’s not all.
Like every other event hosted by the mixed martial arts behemoth, the UFC Octagon is set to feature the tokens of several crypto companies, including VeChain, Polymarket, and Stake, according to pictures recently shared on X by freelance artist Andrew Leyden.
The much-anticipated event comes a few years after the fighting group raised a large amount of money with Crypto.com, who co-presented the event on Sunday. Yet the company’s presence shows the unofficial ways in which Trump’s pro-crypto agenda is indirectly appearing before the government’s public record.
A Polymarket spokesman said Decrypt that the company—which counts Trump’s son, Donald Trump Jr., as a mentor—is proud to host UFC Freedom 250, “representing the divisive spirit of competition, participation, and citizen action that the prediction markets bring.”
A spokesman for the foreign-based prediction market said it was honored to present the award, which focuses on the public “in recognition of special forces, law enforcement, and responders who demonstrate exemplary service.”
The UFC has recently raised some crypto companies. Exodus, a self-funding platform, was name an official salary competition within the last two weeks.
The prophet of Exodus said Decrypt that the company is proud to support the event as one of the major contributors to the league. He added that the plan was not affiliated with “any political party, representative or policy” but aimed at connecting with people around the world.
Members of the Exodus team will support collaborations at the event, including “the causes involved and the fans,” the Exodus spokesperson continued.
Even crypto businesses tied to the President pulled cases of corruptionThe White House said he repeatedly refused that those actions lead to conflicts of interest.
On Friday, a federal judge denied a request by two Virginia residents to block a UFC fight from taking place on Sunday, at CNN. In the lawsuit, the plaintiffs argued that the profit-making event, which coincided with Trump’s 80th birthday, was unconstitutional on federal grounds.
U.S. District Judge Amit Mehta, an Obama appointee, found that the musicians did not have a valid record and waited too long to apply for emergency relief.
At the White House press conference, UFC CEO Dana White he announced weeks ago that the athletes who submitted the Fight of the Night bonus will receive it very large bonus in the history of game promotions, worth $1 million for Crypto.com’s flagship token, CRO, he said.
Last year, Trump Media, a Truth Social operator, went live Crypto.com on prediction markets, transaction feesand a publicly traded, CRO-buying firm. At this point, the trade-off is provided millions of dollars to the pro-Trump super PAC, MAGA Inc.
In some ways, the ad is similar to another event that took place in the nation’s capital last year, which also coincided with Trump’s birthday. For the US Army’s 250th Army, Coinbase helped, with its logo displayed alongside tanks and lines of soldiers.
Support for the exchange, along with military contractors such as Palantir, drew criticism from some parts of the crypto community—who argued that it contradicted the company’s deep suspicion of government power. However, Kara Calvert, Coinbase’s vice president of US policy, has been sent at X that he was “honored to represent” the company at the event.
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