- KuCoin launches Crypto Cup with 1.4 million USDT prizes.
- The campaign covers sales, payments, currency, and mining items.
- The event follows the success of PROOF’s 1.8 billion USDT campaign.
KuCoin has launched a new global cryptocurrency gaming campaign, giving users the chance to compete for prizes of up to 1.4 million USDT worldwide.
The program, called KuCoin Crypto Cup, runs from June 11 to July 20, 2026, and is designed to integrate many areas of the platform, including trading, payments, asset management, and mining awards.
The project comes as cryptocurrency platforms are increasingly expanding the use cases of digital assets beyond trading and spending more and more every day.
According to KuCoin, the project is motivated by the energy and competition of the international football season and aims to provide users with more ways to participate in various products and services.
Building on the speed of PROOF
The KuCoin Crypto Cup follows the recent PROOF campaign, which generated over 1.8 billion USDT in total sales and attracted over 120,000 participants.
One of the most popular features of the campaign was the Tomorrowland Grand Raffle Draw.
KuCoin said the promotion attracted more than 47,000 people and generated more than 1 billion USDT in sales.
The exchange said that the campaign shows how the digital economy can be integrated with cultural events known around the world.
By combining cryptocurrency participation with access to Tomorrowland’s special events, the project aimed to create a greater interaction between users.
KuCoin is now using a similar strategy for its latest promotion for the football game.
The company explained that the project was created in accordance with the message: “One cup in the field. Up to 1,400,000 USDT for each type of business.”
A campaign for many environmental products
Unlike other marketing-focused campaigns, KuCoin Crypto Cup combines multiple platform features into a single user experience.
The program includes the opportunity to participate through Futures, VIP Premier +, KuCoin Pay, KuCard, Spot, Margin, Earn and KuMining.
KuCoin said the project was designed to bring market opportunities, business opportunities, real crypto services, asset management tools and mining-related rewards under one campaign plan.
The company added that the program is useful for different types of users rather than targeting high-end traders.
Opportunities for participation range from commercial, daily use, property management and mining related activities.
According to KuCoin, this campaign reflects its broader goal of making digital assets more accessible, useful and profitable for users around the world.
Awards throughout the football season
The campaign will follow a football promotion plan, progressing from the Group Stage to the Final Whistle.
During the event, users can participate in group promotion contests, individual challenges, lucky draws, spending money, great projects and KuMining reward programs.
Major prize pools include a 500,000 USDT futures grand prize and a 500,000 USDT VIP Premier + prize pool.
Other incentives include up to 150,000 USDT in Spot and Margin rewards, Earn valuable coupons, cash rewards, KuMining hardware incentives, speed rewards and rewards based on purchases.
Users can also access cashback through KuCoin Pay and KuCard.
Eligible users can participate in the KuCoin Crypto Cup through the platform during the campaign period, with detailed payment rules and legal requirements available through the exchange.
