Bitcoin Japan, a subsidiary of Asia’s answer to Strategy, Metaplanet, has announced that it has entered into an investment agreement to start buying cryptocurrency to lead its economy.
The Tokyo-based, publicly listed company said Thursday it had agreed to a restructuring agreement with EVO Fund to raise 9.66 billion yen ($59.5 million). The deal will see the company spend more than 662 million yen – or more than $4 million – on its first Bitcoin transaction.
Bitcoin Japan works on Bitcoin-related publications, data platforms and events to promote the understanding of the cryptocurrency leading to Japan and “supporting the development of its ecosystem around the world,” according to its website.
Its parent company, Metaplanet, is a public investment firm following the approach of Nasdaq-listed Strategy – formerly MicroStrategy – for buying and holding Bitcoin on its website. He started buying this stock in 2024.
Metaplanet is one of the largest Bitcoin economies in the world, with 43,000 digital coins worth over $2.8 billion in its wallets. Its sales are currently down more than 50% year to date.
Financial problems
Bitcoin Japan’s announcement comes as financial firms see their stocks plummet. Last year, the business model of buying and holding Bitcoin and other digital assets with residual income suffered from the fall in crypto prices.
Strategy, the largest and oldest Bitcoin fund, has seen its Nasdaq-listed shares rise nearly 80% over the past year.
A handful of companies that went public in 2025 rushed to announce that they are buying digital assets in hopes of raising their prices. This strategy worked but since the market crash, several companies in the region have had to sell part of their assets as the price of Bitcoin has fallen.
But the company is still expanding during the recession – and companies like Bitcoin Japan are seeing the high value of the leading asset as an opportunity to start a crypto treasury.
Push controls
While Japan has become a hub for crypto enthusiasts – former Bitcoin giant Mt. Gox was founded in Tokyo before it collapsed in 2014 with its shutdown – lawmakers are now working to oversee the financial sector.
Japan’s parliament last week passed the law
The law is expected to take effect within a year, Reuters reportciting NHK news.
